Starting researches of all nuances of business
1) Transaction cycle and composition
• Cost per application;
• Time period from the first application to the contract signing;
• Cost per client;
• Repeat sales & Cross sales;
• Sales statistics for a time period.
2) Interview with customers
• Why did you purchase our product? What was the value? What did you compare with? What played a decisive role in the purchase?
• Where did you find our offer? (Google, ads, recommendations, etc.)
• What about an impression? Would you recommend our product?
• Would you come back to us when the need arises?
• What can we improve?