Target audience
Segmentation:
— Identify the main criteria of segmentation from different classifications (geographic,
socio-demographic, behavioral, psychographic, B2B-segmentation);
— Describe every segment, identify its' size and growth potential;
— Identify key needs of every segment;
— Identify expectations and products for every segment;
— Identify consciousness barriers, negativity and problems of every segment;
— Develop typical characters according to every segment;
— Design customer journey according to every typical character.
Audience segmentation
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